CRM has gotten smarter…

… And that’s good news for higher education.

There was probably a time when the thought of treating students like customers sent a chill down your spine. It’s true that the big ERPs at institutions helped streamline processes and improve services, but CRM? That was a sales technology. A tool to help close more deals faster. It flew in the face of everything valuable about higher education.

But as technologies grew more sophisticated, CRM evolved into something a little more human. Relationship building took center stage and as higher education looked for new ways to engage students more holistically, CRM started to make more sense.

You can read more of this ghostwritten opinion piece on eSchool…

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