… And that’s good news for higher education.
There was probably a time when the thought of treating students like customers sent a chill down your spine. It’s true that the big ERPs at institutions helped streamline processes and improve services, but CRM? That was a sales technology. A tool to help close more deals faster. It flew in the face of everything valuable about higher education.
But as technologies grew more sophisticated, CRM evolved into something a little more human. Relationship building took center stage and as higher education looked for new ways to engage students more holistically, CRM started to make more sense.