In the pharmaceutical industry, serialization is fundamentally about compliance—are your products meeting government-mandated measures for traceability ? In our last blog, we pointed to how industries of all stripes are beginning to adopt serialization to gain better visibility into their supply chains—often in concert with machine learning and AI tools and solutions.
Forward-thinking organizations are using serialization today not just to track supply chain activities, but to understand them, predict them, and, when appropriate, influence them. Consumer-focused companies especially are beginning to use serialization in unique ways, turning what started as a way to track goods at the item level into a tool for turning consumer engagement into intelligent, trackable, and interactive data.
Bonnie Burns 