I’ve spent my career turning complex information into compelling narratives. Early on, I worked in university development during a five-year capital campaign–writing about the great things education can make possible. Later, I earned a Ph.D. in English literature and taught for ten years at institutions up and down the East Coast. And for more than a decade, I was senior writer and editorial director for a large education technology provider, managing brand identity through several corporate transitions and launching creative campaigns to motivate decision makers to act.
Today, I work with institutions, organizations, and technology companies, helping them improve their marketing, outreach, and relationship building efforts.
Collibra: website, eBooks
Ellucian: website, advertising, campaigns, marketing slicks, executive speechwriting
GNS Healthcare: website, white papers
IMS Global: articles
Liaison: website, eBooks, campaigns
Longwood Gardens: exhibit interpretation, membership messaging, promotional materials, wayfinding
MIT: new product messaging
Nytro Marketing: events, websites, campaigns
Pentagram: exhibit interpretation
SkillSurvey: campaigns, eBooks, interactive website projects
Straumann: case studies
University of Delaware: admissions messaging and website
WHAT PEOPLE ARE SAYING:
“It’s rare that you come across standout talent like Bonnie Burns. She has the ability to be very strategic and analytical, but she is also a brilliant creative genius. I have had the pleasure of working with her on large-scale brand overhaul projects as well as smaller ad campaigns, web projects, email, blog and video work. Bonnie’s work is on par if not better than some of the work I have seen from my top agencies. Bonnie is a great collaborator, and she has the ability to write for multiple formats. I have seen her create top-notch work for everything from a short tagline to a technical document to a speech for the CEO to give in front of a crowd of 8,000. And she is ridiculously efficient to boot.”
–Amy Davidson, VP, SkillSurvey
“Bonnie’s ability to translate our strategy and goals into great copy has helped us articulate a very strong value proposition—and our customers are responding. She was able to grasp the subtleties that set our company apart—and create a “voice” that was true to our brand. And while our timeframe was very aggressive, she was always able to meet our deadlines—without any fuss or drama. This is the second project I’ve worked on with Bonnie and I highly recommend her.”
–John Jessen, Managing Principal, VOA Associates
“Bonnie and I have worked together at several companies over the years. I have found her work to be top notch, thoughtful and very detail oriented. She has the rare capability of being both strategic and visionary while also being tactical and hands on in her approach to marketing, branding and messaging. Bonnie’s knowledge, skills and overall focus make her a great asset to any company.”
–Keith Myers, SVP, Graduation Alliance
You can learn more about my background by visiting my LinkedIn account.