Alt-Marketing?

Language is a slippery thing. Case in point: the shifting use of the word "alternative." There was a time when the adjective¬†signaled thoughtful, if sometimes impatient, opposition. "Alternative press," "alternative lifestyle," "alternative rock," "alt-academy," even "alternative universe." Each, in its way, spoke to power, expressing a desire for a more comprehensive worldview: reporting¬†that took into … Continue reading Alt-Marketing?